INTERN DIGITAL MARKETING/E-COMMERCE

Date: Jul 8, 2021

Location: Schenectady, NY, US

Company: The Golub Corporation

SUMMARY

 

The Digital Marketing Intern will be responsible for providing support and assistance within the Digital Marketing Department’s Ecomm team.  This role’s primary focus will be on floral within our ecommerce setup.     

 

 

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ESSENTIAL DUTIES AND RESPONSIBILITIES

 

  • Summarizing “the state of floral” within ecommerce at Price Chopper Market 32
  • Organizing online ordering system options (for customer facing orders)
  • Analyze current delivery process, summarizing costs, strengths and weaknesses 
  • Identify last mile delivery options for floral e-commerce orders
  • Facilitating and analyzing floral online search terms and purchasing trends in our own markets (w/ Ovative)
  • A comprehensive competitive review of other online florists (w/ Ovative)
  • Identify common consumer behaviors and market shifts in our market
  • Conducting surveys on customer preferences

Collecting and analyzing data to inform possible promotions

MINIMUM QUALIFICATIONS

  1. Required Skills/Major(s):
    • Business, Marketing, Marketing Analytics, Industrial Engineer  or related field
    • Must have excellent written communication skills
    • Familiarity with and interest in qualitative and quantitative research and/or data collection
    • Ability to think critically
    • Interest in market research
    • Comfort with presentation/public speaking a plus
  • Strong communication skills and a natural curiosity for data, answers and insights
  • Detail oriented and organized
  • Highly quantitative and creative

EDUCATION AND EXPERIENCE

Skill Sets Preferred

MBA, Marketing or Management students desired

Working knowledge of market research and marketing concepts and a sound grasp of how to do research, collect and analyze data, and share findings.

Demonstrable familiarity and knowledge of emerging technologies with an innate passion and curiosity for technology

Excellent writing skills

Strong communication skills  

Ability to work independently

Exceptional interpersonal, verbal, and written communication, presentation, and project management skills

PHYSICAL REQUIREMENTS

Bending Occasional 1-3 Hours
Lifting Occasional 1-3 Hours up to 25lbs
Sitting Constant 5-8 Hours
Squatting/Kneeling Occasional 1-3 Hours
Standing Frequent 3-5 Hours
Walking Occasional 1-3 Hours

OTHER PHYSICAL REQUIREMENTS

EQUIPMENT USED

Lap top computer 

 

Price Chopper/ Market 32 and the Golub Corporation does not discriminate against individuals on the basis of race, color, national origin, religion, sex, affection or sexual orientation, disability, age, marital status, liability for military service, status as a veteran, gender identity or expression, genetic information, pregnancy, and any other characteristic protected by applicable federal, state, or local laws.


Nearest Major Market: Albany