E-COMMERCE MARKETING COORDINATOR

Date: Jan 1, 2022

Location: Schenectady, NY, US

Company: The Golub Corporation

SUMMARY

Responsible for leading the day to day efforts of our ecommerce marketing, related product, sales (to include content and communities), as well as working with our social media coordinator and customer teams for better experiences and execution, community management, and reporting and analytics. This position plays a key role in the developmentandexecutionofecommerce with the overall objective of engaging our customers and improving the digital presence of our brand to drive sales and loyalty.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Sales and Marketing Coordination, Analytics, Customer Service, Operations, User Experience Maintain ecommerce website assets in collaboration with internal merchandising, design teams and webmaster as well as 3rd party providers. Maintain the overall quality of ecommerce platform content, imagery and experience. Provide reporting on ecomm analytics to appropriate stakeholders. Collaborate with appropriate teams in the development of an effective product integrity reporting process, which includes trends and alerts. Analyze sales and customer data to evaluate and enhance revenue growth and profitability for existing delivery and pick up locations as well as evaluating the opportunity to expand zips and number of locations offering delivery/pickup. Apply continuous improvement mindset to analyze, adjust and improve results. Assist with promoting website(s) and app(s) to target customers. Partner with our Social Media Coordinator and creative design teams to improve brand experience and amplify services on Facebook, Instagram, Pinterest and others. Assist C3 in handling ecommerce related customer service issues. Escalate issues as necessary to get a resolution.  Track common issues to improve service in the future. Provide recommendations to optimize content and improve consumer experience. Manage content rich site and plan transactions around those touch point(s). Coordinate instore signage and other needs in collaboration with advertising design teams. Work with IT to enhance monitoring, recording, and reporting of potential issues involving product loss. Maintain a database of key product reviews, inquiries and issues. Monitor ecommerce and particularly grocery ecommerce marketplace to insure management is aware of the latest technologies and trends. Occasional evening, weekend or holiday work may be required

MINIMUM QUALIFICATIONS

2 - 4 years of relevant e-commerce or other retail or website experience. Experience with Instacart platform is a plus. Product, service or content marketing experience required Digital and social media advertising/marketing experience required. Google Analytics experience required. Certification preferred. Skilled in software and internet applications. Qualifications and Skills. Ability to think critically, analyze information and make actionable recommendations. Highly organized with strong project management skills and the ability to manage multiple projects and deadlines. Experience in a retail environment with a basic understanding of consumer marketing principles. Customer service experience preferred. Knowledge of social media sites required. Excellent communication skills, both written and oral. Self-motivated with the ability to work both independently and collaboratively.

EDUCATION AND EXPERIENCE

Bachelor’s degree in Marketing or related fields required; MBA preferred.

PHYSICAL REQUIREMENTS

OTHER PHYSICAL REQUIREMENTS

EQUIPMENT USED

Price Chopper/ Market 32 and the Golub Corporation does not discriminate against individuals on the basis of race, color, national origin, religion, sex, affection or sexual orientation, disability, age, marital status, liability for military service, status as a veteran, gender identity or expression, genetic information, pregnancy, and any other characteristic protected by applicable federal, state, or local laws.


Nearest Major Market: Albany